Episode 6

How To Attract Private Care Clients Using Media & PR

Are you using PR to grow and market your care home or home care business? What even is PR exactly? 

If you're curious about the answers to those questions then you'll want to watch this episode of #TeaWithTobi☕️ where we hear some golden nuggets from the world of PR.  We're joined by the go-to guy for PR in the care sector Adam James, who spent 15 years as a journalist and knows exactly the what, when and how of stories you need to pitch to journalists to be featured in your local media outlets.

If you want to be front page news definitely don't miss this one!

Find Adam here:




Special thanks to our season sponsor everyLIFE Technologies:

everyLIFE Technologies are creators of the PASSsystem, a digital care planning solution that is proven to improve business efficiency, help you stay compliant, allow you to evidence accountability and provide the best quality care. Find out more here:


About the Podcast

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Tea With Tobi
Tea With Tobi

About your host

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Tobi Alli-Usman

Tobi Ali-Usman is the founder of Smooth Digital and host of the care home podcast Tea With Tobi. Tobi graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media. He worked his way up to become head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space.

In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, the show that shines a light on the care sector, and helps businesses, staff, and care workers provide the best care.