Episode 4

How to Calculate the Value of a Home Care Customer

The best way to determine what to spend on growing your #homecare business is to know how much each customer is actually worth to you.

However, without having physical assets like #carehomes do, this might not seem like a straightforward process.

That's why on this week's #TeaWithTobi☕️ we've invited back legend in home care growth, Simon Crowther, to explain exactly how you can calculate the value of your home care customers.

Plus, with recent events heightening the demand for home care, Simon shares some pointers for anyone interested in this business. We ask him about determining your target area and even what to look for when buying an existing home care business.

You won't want to miss this one!

Find Simon here:

Resources mentioned:
The E-Myth Revisited - Michael E. Gerber

Special thanks to our season sponsor The Access Group:
The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Access’ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Access’ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more.

About the Podcast

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Tea With Tobi
Tea With Tobi

About your host

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Tobi Alli-Usman

Tobi Ali-Usman is the founder of Smooth Digital and host of the care home podcast Tea With Tobi. Tobi graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media. He worked his way up to become head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space.

In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, the show that shines a light on the care sector, and helps businesses, staff, and care workers provide the best care.