Episode 4

How To Use Content To Market Your Care Business

Want your care business to appear higher on the organic search results of Google? Want customers to buy into your brand?

Who wouldn't!

On this week's #TeaWithTobi☕️ we discuss everything to do with content marketing for #homecare and #carehome businesses with the masters of SEO in the care sector: Alfie Jones and Heather Murray.

You'll learn what content is, the types of content you should by creating in the care sector, why you should have a Google My Business account for your care business and much much more.


Find Alfie & Heather here:

heather@cahootmarketing.com

https://www.cahootmarketing.com/https://www.linkedin.com/in/heather-murray-8119997b/


Resources mentioned:

Care Content Calendar - email heather@cahootmarketing.com for your free copy


Special thanks to our season sponsor everyLIFE Technologies:

everyLIFE Technologies are creators of the PASSsystem, a digital care planning solution that is proven to improve business efficiency, help you stay compliant, allow you to evidence accountability and provide the best quality care. 

Find out more here:https://www.everylifetechnologies.com/

About the Podcast

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Tea With Tobi
Tea With Tobi

About your host

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Tobi Alli-Usman

Tobi Ali-Usman is the founder of Smooth Digital and host of the care home podcast Tea With Tobi. Tobi graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media. He worked his way up to become head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space.

In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, the show that shines a light on the care sector, and helps businesses, staff, and care workers provide the best care.