Episode 5

Using Video To Promote Your Care Home In A Positive Light Post COVID-19

The best way to combat the negativity from the national media surrounding care homes during COVID-19 is to promote positive stories.

On this week's #TeaWithTobi☕️ we are joined by York Woodford-Smith and Adam James to discuss how care homes can use video and local media to reduce the effects of the negative publicity they've been receiving over the past couple of months - at no fault of their own.

We discuss the types of stories that will reduce the concerns of families and give local media journalists the positive care home stories they are calling out for!

Find York & Adam here:
York Woodford-Smith Linkedin
Adam James Linkedin

Resources mentioned:
York's video starring Molly 

Special thanks to our season sponsor The Access Group:
The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Access’ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Access’ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more.

About the Podcast

Show artwork for Tea With Tobi
Tea With Tobi
Tea With Tobi

About your host

Profile picture for Tobi Alli-Usman

Tobi Alli-Usman

Tobi Ali-Usman is the founder of Smooth Digital and host of the care home podcast Tea With Tobi. Tobi graduated from the University of Hertfordshire with a BA Honours degree in Business & Digital Media. He worked his way up to become head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space.

In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, the show that shines a light on the care sector, and helps businesses, staff, and care workers provide the best care.